WHO WE ARE
Decks Pte Ltd is one of the leading apparel suppliers in departmental stores in Singapore. Coupled with 19 years of experience and commitment, we have a good relationship with all the buyers here and currently, we have 2 Counters in China, 10 Counters in Myanmar, 2 Counters in Malaysia and 20 Counters in Vietnam. In Singapore alone, we have 27 SP and USPA counters. Currently, we are operating 3 shops in West Coast Plaza, West Mall, and Yew Tee Point. We are also the appointed agent for BHG and authorized manufacturer for Universal Studios Singapore.
Mr. Kelvyn Chee was raised in a family dealing in the tailoring business. In 1978, the family started a factory to do production for local apparel brands. They later ventured into the retail and created a few popular fashion brands in the local men’s fashion scene. At its peak, they have 15 shops in all prime shopping centers such as City Plaza, Wisma Atria, Far East Shopping Centre, People Park Complex and Queensway Shopping Centre etc. Kelvyn grew up in the factory and retail environment and hence became very well versed with the production process and fabrications. He then uses this valuable experience to help him establish himself in this trade.
MISSION . VISION . VALUES
Our Mission is to keep the world ahead on trend and at the same time to inspire fashion as well as creativity and to give quality products to the customer and nothing less.
Our Vision serves as a guiding road for our business growth and aspire to be the leading apparel retailer in the region.
We thrive to be true to our customer in all aspects.
We thrive to produce quality products and never compromise on this.
High standards of customer service are trained and maintained in our service team.
We make sure that fashion and trends are up-to-date in our products to satisfy the customer’s needs.
We thrive on passion and sincerity in this business and is well reflected to our customers and business partners.
We function efficiently and we always seek to improve productivity using innovative approaches.
We are quick to respond to the market needs and adapt easily to the changes the next door office environment. This has also allowed us to better understand the business culture in China.
We thrive to provide a positive working environment for our employees to work happily. As a team, we inspire each other to produce innovative work and bring out the best in every individual team player.