Press Release

ENTRE 2019
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SME Day 2019 – Awarded The Entrepreneur of The Year Award 2019 and Innovation and Technology The Award

In 2019, Decks Managing Director, Mr Kelvyn Chee has been awarded the EYA (Entrepreneur of the Year Award) For Innovation and technology. Decks is no stranger to implementing new innovation and technology into its business model and finding success in the increment of productivity of its employees as well as improving its products.

A few of DECKS successful implementation is the RFID technology in 2016, and its AntiMos clothing line which repels repels insects and inhibits bacteria growth, catering to a growing demand for such clothes, especially with Singapore’s tropical climate.
 
Winner – Established Entrepreneur Category CEO and Founder Mr. Kelvyn Chee made it through several rounds of stringent interviews and selections before emerging as one of the 7 recipients of the Award under the Established Entrepreneur Category. The EYA is Singapore’s longest standing and most prestigious award that honours local entrepreneurs who have shown outstanding performance as Business Owners in their respective fields.
 
Additionally, Decks Pte Ltd emerged Top in: Subcategory – Innovation and Technology The Award represents an icon of excellence, presenting the very best in the use of Innovation and Technology in strategic business planning.
  • http://www.eya.com.sg/Publicity/EYA%202019%20APC_Media%20Release.pdf

SME Technology and Innovation Day 2018

To be held on 15 May 2018, SME DAY 2018 brings together a full spectrum of technology initiatives from the industry. Organised by A Star and Enterprise Singapore, the event promises an exciting and interactive line up of activities to assist SME’s upgrade, improve productivity, transform and  look for opportunities to grow. 

3 Reasons Why You Should Attend

  • Stay on top of that tech trends and discover ready-to-go solutions at over 90 booths
  • Connect with researchers and partner to kick start your innovation journey
  • Get inspired by companies that have successfully developed and adopted technology

From here, we look forward to The Future of Technology 

  • Industrial machinery
  • Robotics
  • Chatbots 
  • Automation

RFID Technology

Decks has premiered its RFID Technology to the retail industry in 2016 as part of its forward thinking innovation journey the company is taking. It has help to retained workers and improved employees productivity while ensuring accurate stock-taking process.The RFID technology is a testament to how Decks is investing on technology for the increment of its employees productivity.
RFID Innovation
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Seamless E-commerce

Decks has launched its e-commerce platforms such as Shopify, WordPress, Qoo10, Shopee and Lazada etc in this fast-paced technology world. Mr Kelvyn Chee delivered his speech in the Seamless E-commerce organised by the Singapore Passion Made Possible. 
 
 

Be Enabled: Innovate to Rejuvenate

The founder of Decks – Mr Kelvyn Chee is honoured to be invited by AsiaMall as a guest speaker for the event “Be Enabled: Innovation to Rejuvenate” to deliver his speech to estimated 200 retailers in Singapore. An insightful sharing and digital payment gateways that will boost your business productivity, maximise manpower and manage costs with fuss-free implementation of processes and innovation adoption.

Acquisition of M)phosis

Homegrown fashion brand M)phosis (pronounced “emphasis”) was suffering from a severe cash flow situation by the previous director Mr Hensley Teh.

In 2018, DECKS has added M)phosis to our line-up of fashion apparel brands. M)phosis is known for its minimal yet exquisite design and silhouette. The brand has a consistent prior to the acquisition and has been expanding its target market.

M)phosis has gone towards the brand direction of retaining majority of the brand identity while opening up room for creativity input to keep up with the trends of the fashion industry.

“Keep the old fans, but also cutivate new followers”said Mr Kelvyn Chee, he will retain 60% of the old style, add on new colours and designs on top of that. Customers might worried and confused of the marketing efforts that Mr Hensley has paid. 

DECKS has launched a new e-commerce store and it will be more tech-savvy in future. We will be installing a new concept of “Smart Fitting Room”, featuring suggestion complementary products to customers which allows them to select specific items so the store assistant can easily pass them in the fitting room.

Retail Psychology and Technology Growth Seminar

With the world of E-commerce running rampant, how can retailers, both online and offline, maintain and sustain their business?

Raising rental costs spell disaster for retailers and low barrier to entry increases the abundant online stores even more. The competition between and among the various type of retailers for customers will only grow stiffer, evident in the empty stores seen in malls along Orchard Road. 

Mr Kelvyn Chee will be covering a really interesting topics on why size does not matter. In the modern economy, rather than size, what is more important in nimbleness; an organisation’s agility. Having these 2 characteristics enables companies to react faster, make quicker decisions and have accelerated innovations to propel their business ahead of the competition. In order for us to build such agile companies, you should implement processes to build your business. 

Mr Kelvyn Chee grew up in the factory and retail environment and hence became very well versed with the production process and fabrications. He then uses this valuable experience to help him establish himself in this trade. 

Press Release

Many of us are infected by Covid-19 in 2020, and yes, most of the people are jobless during this pandemic. However, the founder of Decks, Mr Kelvyn Chee invented a reusable face mask featuring antibacterial properties and water repellency for Singapore Residents – ProShield Face Mask. 

SME Day 2019 is co-organised by A*STAR and Enterprise Singapore (ESG), and focuses on bringing together technology and solution providers from the public and private sectors, where SMEs can better harness technology towards achieving business growth and sustainability, as well as enhance their productivity.

To be held on 15 May 2018, SME DAY 2018 brings together a full spectrum of technology initiatives from the industry. Organised by A Star and Enterprise Singapore, the event promises an exciting and interactive line up of activities to assist SME’s upgrade, improve productivity, transform and  look for opportunities to grow. 

In 2018, DECKS has added M)phosis to our line-up of fashion apparel brands. M)phosis is known for its minimal yet exquisite design and silhouette. The brand has a consistent prior to the acquisition and has been expanding its target market.

What is RFID? A Radio-Frequency Identification needed in this digitalisation world. Decks implemented and brought in a new RFID technology in 2018. Many of us has zero knowledge of what RFID is. You will be surprised if you know the powerful and the benefits of how does RFID works. Click the link below to find out more what’s RFID. 

Manpower Minister Lim Swee Say warned that job growth here will be “significantly less” over the next five years than the 3 percent to 4 percent seen annually recent years. Managing Director Kelvyn Chee introduced RFID at his company’s warehouse to simplify labour-intensive tasks like inventory management. Click here to read more about the news.