Our Visions


We thrive to provide a positive working environment for our employees to work happily. As a team, we inspire each other to produce innovative work and bring out the best in every individual team player.


We are quick to respond to the market needs and adapt easily to the changes the next door office environment. This has also allowed us to better understand the business culture in China.


We make sure that fashion and trends are up-to-date in our products to satisfy the customer’s needs.


We thrive on passion and sincerity in this business and is well reflected to our customers and business partners.


We thrive to produce quality products and never compromise on this.


We thrive to be true to our customer in all aspects.
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Our clients

What our clients say

The forward- thinking culture of Mr.Kelvyn Chee and willingness to experiment has also earned the support and recognition from many government agencies who often held his company’s progress as a role model for the industry. The Singapore Productivity Centre is pleased to collaborate with Kelvyn and his group of companies in many productivity improvement projects ranging from digitalization, customer centric initiatives, process optimization, RFID and the recent man less retail format launch at “Play@Jcube. SGPC is equally excited to also be involved in many more exciting and disruptive projects in the pipeline.

Michael Tan

Michael Tan

CEO @ Singapore Productivity Centre

As one of the leading fashion retailers and apparel suppliers in Singapore, Decks implemented SATO’s RFID inventory and stock-take system to realise greater operational efficiency and enable its staff to channel stocktaking time into value-adding activities instead. We are proud and honoured to present our 2017 ‘Best Business Transformation through Auto-ID Solutions’ Award to Decks for making dramatic changes in business processes and technologies through RFID implementation, and look forward to working together to achieve continuous improvements.


Hayato Shindo

Hayato Shindo

Managing Director @ SATO Asia Pacific Pte. Ltd

We have been working with Kelvyn on several projects such as Business Excellence and Branding & Marketing. Kelvyn is the epitome of passion – injecting passion in everything he does. He is such a whirlwind of energy and ideas. His team appreciates his presence and enjoy working with him. Working with Kelvyn has been one of our most rewarding partnerships.

Josephine Tam

Josephine Tam

Senior Manager @ BDO Consultants Pte Ltd

Our Brands

Some facts about us


Our skills

We work hard, and play hard too, It has been the company’s practice to celebrate every single staff birthday for the last 17 years, we took an extra step to even hand deliver a bouquet of fresh flowers to our selling floor retail staff, just to make their day and put a smile on their faces.

A Message From Our Managing Director

As we explore expansion into regional markets, it is important for us to understand and take stock of our current strategies. Undergoing the BE process led us to identify and set up a dashboard of KPIs to track performance across the entire organisation. This allowed us to make sharper business decisions and help our employees better understand how their work impacts and contributes to the organisation's growth
Kelvyn Chee