IF A SMALL SME LIKE US CAN DO IT, SO CAN YOU.
DECKS has achieved a significant amount of milestones over the past 15 years.
Scroll on to view our achievements.
Acquired the brand “Surfers Paradise”
Owning the brand makes our marketing efforts more fruitful and rewarding. With licensed brands we ultimately face higher license fees or termination choices which is detrimental to the business in a long run. We have continued to expand Surfers Paradise's territory by registering the brand worldwide of about 60 countries.
Appointed as the authorised manufacturer for Universal Studios Singapore
We are appointed as the authorised audited manufacturer for Universal Studios Singapore. In this project we design, develop and manufacture for Universal Studios Singapore their park's character merchandise, for instance, Madagascar, Kung-Fu Panda, Mummy, Jurassic Park, Betty Boop, Sesame Street, Battlestar Galactica, Transformers and Shrek.
Acquisition of our own warehouse
We have bought over our rented warehouse and converted it to a 3-Tier mezzanine warehouse cum office. Being a ramp-up building, this new ware-house makes delivery easy as our shipments will be able to be uploaded at our doorstep. We have invested heavily at the construction of the 3-tier mezzanine floor racking system and this makes our daily operation more efficient.
Expansion into Vietnam and Myanmar via a Licensee and distributor Program
A Vietnamese company signed a 4 years license of SP in Vietnam and expanded to 24 counters within a year time. This Myanmar distributor also expanded SP to a total number of 10 counters in Yangon.
Opening of our China operation office in Guangzhou
In order to ensure better quality control and to better facilitate our role as an agent for USS and BHG, we set up an office in Guangzhou. We have a live video system connecting both office so that we can communicate easily and to create the "next door" office environment. This has also allowed us to better understand the business culture in China.