Acquired the brand “Surfers Paradise”
Owning the brand makes our marketing efforts more fruitful and rewarding. With licensed brands we ultimately face higher license fees or termination choices which is detrimental to the business in a long run. We have continued to expand Surfers Paradise's territory by registering the brand worldwide of about 60 countries.
Appointed as the authorised manufacturer for Universal Studios Singapore
We are appointed as the authorised audited manufacturer for Universal Studios Singapore. In this project we design, develop and manufacture for Universal Studios Singapore their park's character merchandise, for instance, Madagascar, Kung-Fu Panda, Mummy, Jurassic Park, Betty Boop, Sesame Street, Battlestar Galactica, Transformers and Shrek.
Acquisition of our own warehouse
We have bought over our rented warehouse and converted it to a 3-Tier mezzanine warehouse cum office. Being a ramp-up building, this new ware-house makes delivery easy as our shipments will be able to be uploaded at our doorstep. We have invested heavily at the construction of the 3-tier mezzanine floor racking system and this makes our daily operation more efficient.
Expansion into Vietnam and Myanmar via a Licensee and distributor Program
A Vietnamese company signed a 4 years license of SP in Vietnam and expanded to 24 counters within a year time. This Myanmar distributor also expanded SP to a total number of 10 counters in Yangon.
Opening of our China operation office in Guangzhou
In order to ensure better quality control and to better facilitate our role as an agent for USS and BHG, we set up an office in Guangzhou. We have a live video system connecting both office so that we can communicate easily and to create the "next door" office environment. This has also allowed us to better understand the business culture in China.
Launch of our ERP system
This highly customised ERP system is a real time system which link the finance, inventory, and our retail shops POS. It is a very effective and user friendly system. This system runs seamlessly with Microsoft Office Excel which makes running reports a breeze. This reporting system is one of the best in the market and you can log into the system from anywhere as long as you have 3G/Wifi connection. Another fantastic feature is that you can use your iPhone to check your real time sales and inventory level at anytime. We have even synchronised the software to a Handheld scanner so that the operations team can access to the ERP system at any time.
Signed U.S. POLO ASSN. licensee for Singapore
We have acquired USPA licensee for the territory of Singapore. This prestigious brand have helped us to ascertain our position in the departmental store and have also helped us increased our gross profit for the company.
Achieved SGS BCM certificate
We have passed the stringent Business Continuity Management Program and managed to be certified
Achieve an average of 100,000 pieces of apparel sold monthly
Appointed as authorised China agent for BHG departmental store
Expansion into Malaysia
This is our first venture to Malaysia and the JV partnership opened up 2 mens counter at the first launch in KL. The buyers and partners are all very confident of the brand Surfers Paradise.
Launch of the RFID Project
We worked closely with Spring Singapore and have been very activate in their initiatives and projects. This latest massive project that we have embarked on is the RFID project in which we will be saving 1684 manpower hours monthly. This project will be the first full scale RFID in Singapore and will definitely change the way how businesses will operate in the near future.
Acquisition of ISLAND SHOP INTERNATIONAL
Decks acquired ISLAND SHOP INTERNATIONAL PTE LTD from our local retail giant TANGS. This includes key markets such as Singapore, Malaysia and, Thailand.
Beverly Hills Polo Club
Decks now carry the the mid range casual brand BHPC, which has good track record in terms of sales in the regional market.
RFID CASHIERLESS technology
Decks uses RFID technology to create its CASHIERLESS system, to ready itself against manpower crunch.
Awarded Singapore Quality Class Award
We been crowned with outstanding management capabilities, and superior business practices and performance awarded by the Singapore Government.
Acquired trademark M)phosis Brand
Launched E-commerce websites for our brands
We worked closely with the IT team to embark on Island Shop e-commerce website carters to international and regional consumers at ease.
Launch Vending Machine retail concept
The first innovative approach to the retail scene. This is made possible by support for industry collaboration between Decks, Entertainment and Food Industry.
Re-launch revival of M)phosis shop
Re-opening M)phosis first store at Century Square then expanded to Junction 8.
Achieved target of selling 100,000 pieces of apparel in a month
Wrinkle-Resistant Linen technology at Island Shop
We have high standards for what we consider "wrinkle-resistant"-, The workwear from Island Shop has passed all quality testing and though it has been proven to wrinkle far less than non-wrinkle resistant apparels, it is not completely wrinkle free. For best results, tumble dry low and promptly remove from dyer. Place the garments directly on the b ed and let the fabric "rest" to minimise any slight wrinkling.
Anti Mosquitos Technology at SPmax
Ant-bug technology is a revolutionary tools by SPMAX to defend against insects. The built-in-insect repellent provides a carefree outdoor experience, letting you focus on your adventure, not the bugs.
Santa Barbara Polo & Racquet Club
Decks has become the official licensee of SBPRC in Singapore from June 2019. The Brand has a history of over 100 years and continues to product collections combing sophisticated style with highest quality craftsmanship and finest materials.
Decks has become Hang Ten Singapore's Distributor in November 2019. Hang Ten was one of the first surf brands to sponsor events , and help turn young surfers in athletes, establishing competitions around the world to help get young riders showcased in magazines and on TV. While Boyd and Moore sold the company in the 1970s, the name Hang Ten has lived on as global phenomenon in the hearts of surfers around this world
Entrepreneur of The Year Award
Winner - Established Entrepreneur Category CEO and Founder Mr Kelvyn Chee made it through several rounds of stringent interviews and selections before emerging as one of the 7 recipients of the Award under the Established Entrepreneur Category. The EYA is Singapore's longest standing and most prestigious award that honours local entrepreneurs who have shown outstanding performance as Business Owners in their respective fields. Additionally, Decks Pte Ltd emerged top in: Subcategory - Innovation and Technology. The Award represents an icon of excellence, presenting the very best in the use of Innovation and Technology in strategic business planning.
Acquisition of Lingerie Label – Impression
The Decks Group of Brands continues to expand exponentially, the latest addition being established Local Female Undergarment Label; Impression
Crossing Our 100th Retail Point of Sale Mark
2019 concluded with Decks achieving a significant milestone, where we set-up our 100th retail POS, in conjunction with us celebrating out 15th Year in Business.
ProShield Face Mask – 1st VFE Reusable Mask in Singapore
Since Covid-19's Outbreak, there has been a scramble for all types of face masks which resulted in a serious global shortage. To combat this issue, DECKS Pte. Ltd has developed and produced a tested and certified reusable face mask range made using Eco-Friendly, Water-Resistant Fabric which is Hypoallergenic and Child-Friendly. The Marks are one-size-fits-all, making it suitable for young and old alike. The Multi-layered Collection feature designs with built-in Filter and Compartment where extra protection is preferred.
ProShield Face Mask – Nationwide Mask Distribution
DECKS Pte. Ltd is delighted to work with Singapore Covid-19 team, supplying reusable face mask to all Singapore Residents in April and November 2020
Awarded the Public Service Medal (Covid-19)
CEO and founder, Mr Kelvyn Chee received national recognition for going beyond the call of duty to help Singapore battle the Covid-19 pandemic. This award celebrates individuals who embodied the Singapore Spirit, the spirit of resilience, spirit of unity and mutual support during the pandemic.
Awarded Stronger Together, Majulah! Award
We have been presented this award in appreciation of our contributions towards National day Parade 2022.
LVG Reusable Mask
DECKS Pte. Ltd continues to work with Singapore COVID-19 team to aid the situation of the pandemic by supplying an improved version of the mask using LVG fabric which has antiviral technology to all Singapore residents.