Company Milestones

Read more to find out more the DECKS’s milestones over the past 15 years. We’re excited to announce that DECKS has achieved a significant milestone, where we set-up our 100th Retail POS, in conjunction with us celebrating our 15th Year in Business.

CEO and Founder, Mr Kelvyn Chee made it through several rounds of stringent interviews and selections before emerging as one of the 7 recipients of the Award under the Established Entrepreneur Category. 

The EYA is Singapore’s longest standing and most prestigious awards that honours local entrepreneur who have shown outstanding performance as Business Owners in their respective fields.

Crossing Our 100th Retail Point of Sale Mark


2019 concluded with Decks achieving a significant milestone, where we set-up our 100th Retail POS, in conjunction with us celebrating…

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Acquisition of Lingerie Label – Impression


The Decks Group of brands continues to expand exponentially the latest addition being established Local Female Undergarment Label; Impression.

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The Entrepreneur of the Year Award


Winner – Established Entrepreneur Category  CEO and Founder Mr Kelvyn Chee made it through several rounds of stringent interviews and…

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Hang Ten


Decks has become Hang Ten Singapore Distributor in November 2019. Hang Ten was one of the first surf brands to…

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Santa Barbara Polo & Racquet Club


Decks has become the official licensee of SBPRC in Singapore from June 2019. The brand has a history of over…

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Anti-Mosquitos Technology at SP Max


Anti-Bug technology is a revolutionary tool by SP Max to defend against insects. The built-in inset repellent provides a carefree…

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Wrinkle-Resistant Linen Technology at Island Shop


We have high standards for what we consider “wrinkle-resistant”. The workwear from Island Shop has passed all quality testing and…

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Re-launch revival of m)phosis shop


Re-opening m)phosis first store at Century Square then expanded to Junction 8. We’ve expanded it to Westgate, Bedok Mall and…

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Launch Vending Machine Retail Concept


The first innovative approach to the retail scene. This is made possible by support for industry collaboration between Decks, Entertainment…

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Launched E-commerce websites for our brands


We worked closely with the IT team to embark on Island Shop e-commerce website carters to  international and regional consumers…

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Acquired Trademark m)phosis brand


Awarded Singapore Quality Class Award


We have been crowned with outstanding management capabilities, and superior business practices and performance awarded by Singapore Government.

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RFID Cashierless technology


Decks uses RFID technology to create its cashierless system, to ready itself against manpower crunch.

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Beverly Hills Polo Club (BHPC)


Decks now carry the mid range casual brand BHPC, which has good track record in terms of sales in the…

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Acquisition of Island Shop International


Decks acquiities Island Shop  International Pte Ltd from our local retail giant TANGS. This includes Singapore, Malaysia and Thailand market…

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Launch of RFID Project


We work closely with Spring Singapore and have been very active in their initiatives and projects. This latest massive project…

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Expansion into Malaysia


This is ou first venture to Malaysia and the JV partnership opened up 2 mens counter at the first launch…

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Appointed as authorised China agent for BHG departmental store


Achieve SGS BCM certificate


We have pass the stringent Business Continuity Management Program and managed to be certified.

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Signed U.S POLO ASSN. Licensee for Singapore


We have acquired USPA licensee for the territory of Singapore. This prestigious brand have helped us ascertain our position in…

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Launch of ERP system


This highly customised ERP system is a real time system which link the finance, inventory, and our retail shops POS….

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Opening of our China operation office in Guangzhou


In order to ensure better quality control and to better facilitate our roles as a agent for USS and BHG,…

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Expansion into Vietnam and Myanmar via a Licensee and distributor Program


A Vietnamese company signed a 4 years licensee of SP in Vietnam and expanded to 24 counters within a year…

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Acquisition of our own warehouse


We have bought over our rented warehouse and converted it to a 3-Tier mezzanine warehouse cum office. Being a ramp-up…

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Appointed as the authorised manufacturer for Universal Studios Singapore


We are appointed as the authorised audited manufacturer for USS. In this project we design, develop, and manufacture for USS…

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Acquisition of Surfers Paradise


Owning the brand makes our marketing efforts more fruitful and rewarding. With the licensed brands we ultimately  face higher licensee…

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