Company Milestones

Read more to find out more the DECKS’s milestones over the past 15 years. We’re excited to announce that DECKS has achieved a significant milestone, where we set-up our 100th Retail POS, in conjunction with us celebrating our 15th Year in Business.

CEO and Founder, Mr Kelvyn Chee made it through several rounds of stringent interviews and selections before emerging as one of the 7 recipients of the Award under the Established Entrepreneur Category. 

The EYA is Singapore’s longest standing and most prestigious awards that honours local entrepreneur who have shown outstanding performance as Business Owners in their respective fields.

Crossing Our 100th Retail Point of Sale Mark

07/02/2020

2019 concluded with Decks achieving a significant milestone, where we set-up our 100th Retail POS, in conjunction with us celebrating…

Read more

Acquisition of Lingerie Label – Impression

01/02/2020

The Decks Group of brands continues to expand exponentially the latest addition being established Local Female Undergarment Label; Impression.

Read more

The Entrepreneur of the Year Award

25/12/2019

Winner – Established Entrepreneur Category  CEO and Founder Mr Kelvyn Chee made it through several rounds of stringent interviews and…

Read more

Hang Ten

21/11/2019

Decks has become Hang Ten Singapore Distributor in November 2019. Hang Ten was one of the first surf brands to…

Read more

Santa Barbara Polo & Racquet Club

30/06/2019

Decks has become the official licensee of SBPRC in Singapore from June 2019. The brand has a history of over…

Read more

Anti-Mosquitos Technology at SP Max

08/05/2019

Anti-Bug technology is a revolutionary tool by SP Max to defend against insects. The built-in inset repellent provides a carefree…

Read more

Wrinkle-Resistant Linen Technology at Island Shop

07/04/2019

We have high standards for what we consider “wrinkle-resistant”. The workwear from Island Shop has passed all quality testing and…

Read more

Re-launch revival of m)phosis shop

07/11/2018

Re-opening m)phosis first store at Century Square then expanded to Junction 8. We’ve expanded it to Westgate, Bedok Mall and…

Read more

Launch Vending Machine Retail Concept

30/08/2017

The first innovative approach to the retail scene. This is made possible by support for industry collaboration between Decks, Entertainment…

Read more

Launched E-commerce websites for our brands

14/08/2017

We worked closely with the IT team to embark on Island Shop e-commerce website carters to  international and regional consumers…

Read more

Acquired Trademark m)phosis brand

20/07/2017

Awarded Singapore Quality Class Award

25/05/2017

We have been crowned with outstanding management capabilities, and superior business practices and performance awarded by Singapore Government.

Read more

RFID Cashierless technology

17/11/2016

Decks uses RFID technology to create its cashierless system, to ready itself against manpower crunch. http://deckspl.com/wp-content/uploads/2020/11/Zaobao27thAug15-cashless.jpg

Read more

Beverly Hills Polo Club (BHPC)

10/07/2015

Decks now carry the mid range casual brand BHPC, which has good track record in terms of sales in the…

Read more

Acquisition of Island Shop International

19/03/2015

Decks acquiities Island Shop  International Pte Ltd from our local retail giant TANGS. This includes Singapore, Malaysia and Thailand market…

Read more

Launch of RFID Project

29/04/2014

We work closely with Spring Singapore and have been very active in their initiatives and projects. This latest massive project…

Read more

Expansion into Malaysia

15/03/2014

This is ou first venture to Malaysia and the JV partnership opened up 2 mens counter at the first launch…

Read more

Appointed as authorised China agent for BHG departmental store

11/12/2013

Achieve SGS BCM certificate

05/02/2013

We have pass the stringent Business Continuity Management Program and managed to be certified.

Read more

Signed U.S POLO ASSN. Licensee for Singapore

01/01/2013

We have acquired USPA licensee for the territory of Singapore. This prestigious brand have helped us ascertain our position in…

Read more

Launch of ERP system

04/07/2012

This highly customised ERP system is a real time system which link the finance, inventory, and our retail shops POS….

Read more

Opening of our China operation office in Guangzhou

23/05/2012

In order to ensure better quality control and to better facilitate our roles as a agent for USS and BHG,…

Read more

Expansion into Vietnam and Myanmar via a Licensee and distributor Program

16/03/2010

A Vietnamese company signed a 4 years licensee of SP in Vietnam and expanded to 24 counters within a year…

Read more

Acquisition of our own warehouse

05/02/2010

We have bought over our rented warehouse and converted it to a 3-Tier mezzanine warehouse cum office. Being a ramp-up…

Read more

Appointed as the authorised manufacturer for Universal Studios Singapore

12/01/2010

We are appointed as the authorised audited manufacturer for USS. In this project we design, develop, and manufacture for USS…

Read more

Acquisition of Surfers Paradise

06/11/2008

Owning the brand makes our marketing efforts more fruitful and rewarding. With the licensed brands we ultimately  face higher licensee…

Read more