Owning the brand makes our marketing efforts more fruitful and rewarding. With licensed brands we ultimately face higher license fees or termination choices which is detrimental to the business in a long run. We have continued to expand Surfers Paradise's territory by registering the brand worldwide of about 60 countries.

We are appointed as the authorised audited manufacturer for Universal Studios Singapore. In this project we design, develop and manufacture for Universal Studios Singapore their park's character merchandise, for instance, Madagascar, Kung-Fu Panda, Mummy, Jurassic Park, Betty Boop, Sesame Street, Battlestar Galactica, Transformers and Shrek.

We have bought over our rented warehouse and converted it to a 3-Tier mezzanine warehouse cum office. Being a ramp-up building, this new ware-house makes delivery easy as our shipments will be able to be uploaded at our doorstep. We have invested heavily at the construction of the 3-tier mezzanine floor racking system and this makes our daily operation more efficient.

A Vietnamese company signed a 4 years license of SP in Vietnam and expanded to 24 counters within a year time. This Myanmar distributor also expanded SP to a total number of 10 counters in Yangon.

In order to ensure better quality control and to better facilitate our role as an agent for USS and BHG, we set up an office in Guangzhou. We have a live video system connecting both office so that we can communicate easily and to create the "next door" office environment. This has also allowed us to better understand the business culture in China.

This highly customised ERP system is a real time system which link the finance, inventory, and our retail shops POS. It is a very effective and user friendly system. This system runs seamlessly with Microsoft Office Excel which makes running reports a breeze. This reporting system is one of the best in the market and you can log into the system from anywhere as long as you have 3G/Wifi connection. Another fantastic feature is that you can use your iPhone to check your real time sales and inventory level at anytime. We have even synchronised the software to a Handheld scanner so that the operations team can access to the ERP system at any time.

We have acquired USPA licensee for the territory of Singapore. This prestigious brand have helped us to ascertain our position in the departmental store and have also helped us increased our gross profit for the company.

We have passed the stringent Business Continuity Management Program and managed to be certified

This is our first venture to Malaysia and the JV partnership opened up 2 mens counter at the first launch in KL. The buyers and partners are all very confident of the brand Surfers Paradise.

We worked closely with Spring Singapore and have been very activate in their initiatives and projects. This latest massive project that we have embarked on is the RFID project in which we will be saving 1684 manpower hours monthly. This project will be the first full scale RFID in Singapore and will definitely change the way how businesses will operate in the near future.

Decks acquired ISLAND SHOP INTERNATIONAL PTE LTD from our local retail giant TANGS. This includes key markets such as Singapore, Malaysia and, Thailand.

Decks now carry the the mid range casual brand BHPC, which has good track record in terms of sales in the regional market.

Decks uses RFID technology to create its CASHIERLESS system, to ready itself against manpower crunch.

We been crowned with outstanding management capabilities, and superior business practices and performance awarded by the Singapore Government.

We worked closely with the IT team to embark on Island Shop e-commerce website carters to international and regional consumers at ease.

The first innovative approach to the retail scene. This is made possible by support for industry collaboration between Decks, Entertainment and Food Industry.

Re-opening M)phosis first store at Century Square then expanded to Junction 8.

We have high standards for what we consider "wrinkle-resistant"-, The workwear from Island Shop has passed all quality testing and though it has been proven to wrinkle far less than non-wrinkle resistant apparels, it is not completely wrinkle free. For best results, tumble dry low and promptly remove from dyer. Place the garments directly on the b ed and let the fabric "rest" to minimise any slight wrinkling.

Ant-bug technology is a revolutionary tools by SPMAX to defend against insects. The built-in-insect repellent provides a carefree outdoor experience, letting you focus on your adventure, not the bugs.

Decks has become the official licensee of SBPRC in Singapore from June 2019. The Brand has a history of over 100 years and continues to product collections combing sophisticated style with highest quality craftsmanship and finest materials.

Decks has become Hang Ten Singapore's Distributor in November 2019. Hang Ten was one of the first surf brands to sponsor events , and help turn young surfers in athletes, establishing competitions around the world to help get young riders showcased in magazines and on TV. While Boyd and Moore sold the company in the 1970s, the name Hang Ten has lived on as global phenomenon in the hearts of surfers around this world

Winner - Established Entrepreneur Category CEO and Founder Mr Kelvyn Chee made it through several rounds of stringent interviews and selections before emerging as one of the 7 recipients of the Award under the Established Entrepreneur Category. The EYA is Singapore's longest standing and most prestigious award that honours local entrepreneurs who have shown outstanding performance as Business Owners in their respective fields. Additionally, Decks Pte Ltd emerged top in: Subcategory - Innovation and Technology. The Award represents an icon of excellence, presenting the very best in the use of Innovation and Technology in strategic business planning.

The Decks Group of Brands continues to expand exponentially, the latest addition being established Local Female Undergarment Label; Impression

2019 concluded with Decks achieving a significant milestone, where we set-up our 100th retail POS, in conjunction with us celebrating out 15th Year in Business.

Since Covid-19's Outbreak, there has been a scramble for all types of face masks which resulted in a serious global shortage. To combat this issue, DECKS Pte. Ltd has developed and produced a tested and certified reusable face mask range made using Eco-Friendly, Water-Resistant Fabric which is Hypoallergenic and Child-Friendly. The Marks are one-size-fits-all, making it suitable for young and old alike. The Multi-layered Collection feature designs with built-in Filter and Compartment where extra protection is preferred.

DECKS Pte. Ltd is delighted to work with Singapore Covid-19 team, supplying reusable face mask to all Singapore Residents in April and November 2020

CEO and founder, Mr Kelvyn Chee received national recognition for going beyond the call of duty to help Singapore battle the Covid-19 pandemic. This award celebrates individuals who embodied the Singapore Spirit, the spirit of resilience, spirit of unity and mutual support during the pandemic.

We have been presented this award in appreciation of our contributions towards National day Parade 2022.

DECKS Pte. Ltd continues to work with Singapore COVID-19 team to aid the situation of the pandemic by supplying an improved version of the mask using LVG fabric which has antiviral technology to all Singapore residents.