Surfers that rode the waves at the beach had nothing but good rolling surf, all about getting in kombi van packed to the rafters with surfboards, all geared up heading to the coast for a surf.

Surfers Paradise came across as a brand that millennials. As a proactive youthful brand, with its defined focus of being aspirational authentic Australian. Ensuring that surfers’ lifestyle apparels to our consumers which is trendy, affordable and easily accessible across island-wide, not resting on our laurels, new designs are constantly produced to transcend trends.